Jim & Bob's Palatial Baseball Blog

Tuesday, June 19, 2007

Good Guys Wear Grey Flannel Suits?

I’ll leave it to Jim to comment on the state of the White Sox. But White Sox Fan can rest assured that the team isn’t just standing pat during this small rough patch:

Having lost nine of their previous 11 games and coming off a 1-5 road trip that dropped them nine games below .500, the fourth-place White Sox had to do something going into Monday night's game.

So they're changing ad agencies, putting next season's account up for review.

Two by Four, the Chicago agency that complemented the team's 2005 run to a World Series title with the "Grinder Rules" campaign and that promoted this season behind "Back to the Grind" and "We Are Chicago Baseball," as well as a faux "Southside Chicago Board of Tourism," will decline White Sox marketing chief Brooks Boyer's
invitation to participate…

Boyer said the team has been pleased with Two by Four -- whose mock tourism pitch to satirically demystify the South Side for suburbanites referred to the White Sox's home as the "Southside" -- but that it was healthy to take stock every few years.

"We just felt it was a good time to take a step back and try to look at it from 5,000 feet," he said. "We've been grinding away, and we think now is as good a time as ever. ... This is not an indictment of them. It was just something we felt we had to do as
an organization."…

"We're a product that can change on a daily basis, and public perception of us can change very quickly," Boyer said. "Not only do we have to protect our retail messaging to get butts in the seats, we also have to protect the brand."



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